GB journalists explore Derry as part of coastal adventure

Four journalists and a travel photographer – representing various GB magazines and newspapers with a combined reach of over 1 million – have been exploring locations along the Causeway Coastal Route and Wild Atlantic Way, as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.

In Derry, the group enjoyed a tour of the city with McCrossan Walking Tours and a ‘Derry By Fork’ food tour with Lo & Slo. The programme included a guided e-bike tour of Blackhead Coastal Path in Whitehead, followed by a ‘Fire, Feast and Folklore’ experience at Willow and Lore Heritage Farm in the Antrim Hills and a whiskey experience at The Harbourview Hotel in Carnlough. The journalists also visited Rathlin Island and the Giant’s Causeway. 

On the Wild Atlantic Way, the itinerary included Fanad Lighthouse, Sliabh Liag, Tullan Strand and Glencar Waterfall, as well as a surf lesson with Atlantic Surf School in Strandhill.  

This media visit complements Tourism Ireland’s ‘Coast to Coast: The Scenic Route’ campaign, which has been under way recently in GB.

Judith Cassidy, Tourism Ireland’s Acting Head of GB, said: “Tourism Ireland was delighted to invite these influential British journalists to come and discover at first-hand some of the amazing experiences on offer along the Causeway Coastal Route and Wild Atlantic Way. With spectacular scenery, great water-based activities and outstanding food and drink experiences, Tourism Ireland’s message is that these two iconic routes can be enjoyed as part of one great holiday. 

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“The articles these journalists will write when they return home will be read by more than 1 million potential GB holidaymakers, so this visit is a great opportunity to showcase our tourism offering and inspire visitors to extend their stay here, to explore more of our beautiful coastline.” 

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland and the island of Ireland – and visits by influential journalists like these are a key element of that programme.