County Derry ‘Dad of the Year’ takes on Lidl NI’s ‘Daddy Dash’ 

County Derry ‘Dad of the Year’ has been the lucky recipient of an entirely free grocery shop courtesy of Lidl Northern Ireland, after taking part in a thrilling ‘supermarket sweep’ style competition in their local Lidl NI store.

In honour of Father’s Day 2023, Lidl Northern Ireland launched a special Father’s Day campaign asking families across the region to nominate the father figure in their life to be named Lidl Northern Ireland’s ‘Dad of the Year’, highlighting on social media the ‘Lidl’ things that make their dad so special.

Across the region, a total of six worthy dads – one in each county – were selected as Lidl Northern Ireland’s ’Dad of the Year’, giving them the opportunity to win an entire food shop as they took part in their very own ‘Daddy Dash.’

On Sunday July 23 2023, County Derry dad, Stephen Begley, took on Lidl Northern Ireland’s ‘Daddy Dash’ in his local Magherafelt store. 

Nominated on social media by wife Emma Begley for being the best dad to their children Eilish, Owen and Arthur, the worthy winner took on the two-minute timer to bag as many of the family’s favourite items as possible and walked away with a trolley worth £242.51.

Emma and Stephen Begley pictured with their children; Arthur, Eilish and Owen

Commenting on the ‘Daddy Dash’ competition, Magherafelt Store Manager Gillian Dickson said: “It was a pleasure to welcome the Begley’s to the Magherafelt store to take on Lidl Northern Ireland’s ‘Daddy Dash’ and see just how much fun they had cheering on their dad.

“This was a great initiative to celebrate the amazing dads out there who we see in our store every day and it was a fantastic opportunity to bag their shop for free."