Local digital creators crowned at glamorous VAVA Awards 2025
Derry actress and comedian Diona Doherty among winners
The VAVA Awards 2025 lit up Titanic Belfast at the weekend as Ireland’s leading celebration of digital creators and influencers returned for its fourth annual edition.
The black-tie gala welcomed over 300 guests from across the local media and marketing landscape for a night of celebration, connection and creativity. Set against this year’s theme of Old Hollywood Glamour with a touch of red, guests enjoyed a dazzling red carpet welcome, followed by a three-course dining experience, and live entertainment.
The evening recognised the vibrant creator industry, which continues to go from strength to strength, and concluded with the much-anticipated reveal of this year’s winners across 22 categories, spanning beauty, fashion, lifestyle, wellness, food, travel and more.
After a record-breaking number of public nominations, standout winners included Sara Lee Little, recipient of the coveted VAVA Award for Outstanding Creativity, Authenticity and Contribution to the Digital Landscape; Kate Grant, who picked up the ‘Influence for Good’ award; and The Girls Group chat - Olivia McVeigh, Shannon Mitchell, Diona Doherty and Jordan Arnold - winners of the ‘Best Duo/Team’ award.
Reflecting on the success of the event, Chloe Henning, Managing Director at Vava Influence, added: “The VAVA Awards are more than a trophy – they’re about recognising the individuals and teams shaping the future of media, marketing and entertainment.
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"Tonight, we celebrated a community whose work inspires audiences, creates meaningful impact and sets the standard for the industry. It was a privilege to see such energy and passion in one room, and I want to congratulate our extraordinary winners and incredible shortlist.”
The VAVA Awards were supported by a stellar line-up of sponsors, including Visit Belfast, The Rabbit Hotel, Go Succeed NI, ASG, Ulster Tatler, Shapeshifter Nutrition, Cool FM, The Boulevard Banbridge, By Caitlyn, Limelight, MACC Hair, Haymarket, THV Contracts, Elizabeth Sands Beauty School, Denman Brushes, Colin Glen, Rent and Rotate, and AXL Audiovisuals– each championing innovation and excellence in influencer marketing.