Internet searches for Muff in Co. Donegal have tripled following a now-famous video.

Family Feud TV host Grant Denyer broke down last week when he heard guest on his game show Family Feud Australia Caitlin Nicolle (née Sheaffer) grew up in Muff.

We're used to the name around these parts but it certainly caused a stir around the world. The video has over 2.5million views worldwide and the story has been picked up by several media outlets.

According to Google Trends, searches for 'Muff' have soared by 322% since Sunday.

We won't mention the other meaning for the word....

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