In celebration of National Ice Cream Month this July, Mullins Ice Cream took to the streets here to find out which flavours tickle Northern Ireland’s taste buds.

The results found that Derry residents are a super sweet bunch, with a landslide victory for indulgent chocolate taking the top spot.

The survey of ice-cream lovers from across Northern Ireland showed that favourite flavours varied from county to county. Counties Derry and Armagh have a taste for decadent chocolate, whilst County Antrim and County Down ice-cream lovers prefer to scoop up Strawberry. The people of Tyrone fill up their freezers with Mint Chocolate Chip, as do those in County Fermanagh. Not so popular however was the cool classic Vanilla, which proved to be the least likely choice of flavour in Northern Ireland.

Nigel Cairns, Commercial Director Dale Farm Ice Cream said: “It’s clear from this research that Derry is a county of chocaholics! Chocolate has been one of Mullins Ice Cream’s most popular lines for many years, however we were surprised to see such a difference in preference across our counties!”

“Whilst Mullins has a range of popular, classic flavours, innovation is always on the menu with exciting new flavours being whipped up every year to stay ahead of evolving trends. Some of our newest flavours include Lemon Meringue Pie and Blueberry Muffin Crumble – so it’s safe to say Chocolate might meet some stiff competition in the future!”

For the month of July, Mullins has launched a Pop Up Ice Cream Parlour in Belfast’s Victoria Square. The limited-edition menu allows customers to enjoy their choice of Mullins ice-cream and toppings, served on top of a chunky chocolate cookie or sugar-dusted doughnut.Limitless flavour combinations and tantalising toppings, from candy floss and caramel popcorn to sea salt fudge and a range of biscuit crumbles, will top off the indulgent ice cream experience.

To be in with a chance of winning one of three £100 Victoria Square shopping vouchers visit the Mullins Pop Up Ice Cream Parlour and share a photo of your creation on Instagram using the hashtag #MakeMyMullins.

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