Tesco expands local bakery range with 31 new products from homegrown suppliers

Tesco Northern Ireland is serving up even more local flavour with the launch of 31 new bakery lines from some of the Northern Ireland’s best-loved producers - further strengthening its commitment to championing local suppliers and delivering fresh, quality products to the table.

The expansion builds on Tesco NI’s growing success in local bakery sales, with the Cake category seeing an 11% year-on-year growth in local share.

From handcrafted traybakes to freshly baked rolls, the new lines come from standout Northern Ireland bakeries located across the Province, including Irwin’s Bakery in Portadown, Genesis Bakery and Bertie’s Bakery in Magherafelt, Holmes Bakery in Craigavon, Graham’s Bakery in Dromore and Sunblest in Belfast.

Established in 1912, Irwin’s may be Northern Ireland’s oldest bakery, but it keeps investing in brand new flavours, such as the Mediterranean-inspired Wee Lemon Joeys and the Brioche Muffins that are now on Tesco’s shelves.

Genesis has launched eight new lines, with a whole range revamp that includes its Afters collection, with mouth-watering chocolate, jam & coconut, carrot and caramel mini bite-size cakes.

The NI suppliers also have the answer for an indulgent afternoon tea, with Holmes Bakery’s new Biscoff Billionaire, Lemon and Orange Crunch and Milk Chocolate Tiffin traybakes and Bertie’s Apple Tart and Crumble.

Grahams Bakery has launched their new brand Pick Me, with Blonde Chocolate & Brown Butter Brookies, Mini Victoria Sponge Cakes and other delicious coffee-break treats.

And for those keeping an eye on their waistline without compromising on taste, Sunblest has introduced a 4-pack of Protein Pancakes specially manufactured in NI, proving that flavour and balance can go hand in hand.

(L-R) Ben McFadden, Bakery Buying Manager at Tesco NI and Kingsley Burrows, National Sales Manager at Genesis Bakery.

The announcement celebrates Tesco NI’s long-standing relationships with bakery partners.

Ben McFadden, Bakery Buying Manager at Tesco NI, said: "Our customers love seeing local favourites on our shelves - and these new lines offer even more choice and quality from right here in Northern Ireland.

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“We’re proud to work in partnership with local suppliers to champion their products, support their growth, and bring our customers fresh, homegrown bakes every day."

Bertie’s Bakery founder Brian McErlain said: “Tesco NI’s backing has been instrumental in landing exciting new products in store, allowing us to expand production, create jobs, and reach new customers across the region.”

The new bakery lines are now available at Tesco stores across Northern Ireland.