Causeway Coast promoted at top travel trade show in Paris
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Tourism Ireland is attending IFTM Top Résa in Paris this week, one of the leading B2B travel shows in France.
Together with 17 tourism companies from the island of Ireland –including the Causeway Hotel – Tourism Ireland is highlighting the diverse range of experiences on offer here across regions and seasons for French holidaymakers.
IFTM provides an important platform for Tourism Ireland and its partners to promote the island of Ireland, strengthening relationships with leading French tour operators, travel agents, business events decision-makers and media representatives.
The three-day event typically attracts more than 30,000 visitors.
Around 700 commercial meetings will take place on the Ireland stand during IFTM, with the tourism businesses from the island of Ireland – from premium hotels and food experiences to tour operators and visitor attractions – connecting with the French tour operators to negotiate and exchange vital contracts for 2027 and beyond and ultimately bringing valuable tourists to our island.
Barbara Wood, Tourism Ireland’s Manager for Southern Europe, said: “Our presence at IFTM provides a valuable platform for our tourism partners from the island of Ireland to showcase their products and experiences to leading French travel professionals. It’s an important opportunity to secure inclusion in travel programmes for 2027 and beyond, with approximately 700 commercial meetings taking place on the Ireland stand this week.
“France is one of our top four source markets for tourism to the island of Ireland. Tourism Ireland’s objective is to attract the attention of the French tour operators, travel agents and media attending IFTM, winning late-season travel for 2026 and positioning us well for 2027 and beyond.”